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Campaign Steps

Step 1: What needs to change?

Activity 1: What matters to me?

Activity 2: How am I affected?

Activity 3: Creating a personal change statement

Activity 4: Identifying your assumptions

Step 2: Developing a campaign strategy

Activity 1: Creating a profile of your campaign target

Activity 2: Mapping your personal assets and resources

Step 3: Leading the change

Activity 1: Who am I?

Activity 2: My changemaking purpose

Activity 3: Remaining resilient

Step 4: Creative changemaking

Activity 1: Branding and mood boards

Activity 2: Making a selfie video

Step 5: Making it happen

Activity 1: Conducting market research

Activity 2: Creating a social media post

Activity 3: Crafting a persuasive argument

Step 6: Evaluating your campaign

Activity 1: Measuring personal change

Activity 2: Telling your story of change

Congratulations!

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